Privacy Policy

1. About Us

This Privacy Policy applies to Empire Chess, based at Coedcae Ln, Talbot Green, Pontyclun, CF72 9EW (UK). Email: sikhempirechessset@gmail.com.

2. Information We Collect

We may collect the following types of personal data:

  • Data you provide directly — name, billing & delivery address, email address, order details.
  • Payment information (processed securely via our payment provider — no card details are stored by us).
  • Website usage and technical data — IP address, browser/device type, cookies & analytics data.
  • Communications — customer service enquiries, messages, or feedback.

3. How We Use Your Data

We use your data for the following purposes:

  • To process and fulfil your orders and send order confirmations or shipping updates.
  • To handle customer support and respond to enquiries.
  • To improve our website, user experience, products, and services.
  • To prevent fraud and ensure safe transactions.
  • To comply with legal, tax, or accounting obligations.

4. Legal Basis for Processing

Under UK data protection law, we rely on these legal bases:

  • Contractual necessity — processing orders and fulfilling our agreement with you.
  • Legitimate interests — e.g. website analytics, fraud prevention, improving customer service.
  • Legal obligation — to comply with tax, accounting, and regulatory requirements.
  • Consent — for optional uses such as marketing emails or non-essential cookies (where applicable).

5. Data Retention

We retain personal data only as long as needed to:

  • Fulfil orders and provide customer support
  • Meet legal or tax obligations
  • Serve legitimate business needs (e.g. analytics, fraud prevention)

6. Data Sharing & Third-Party Processors

We may share data with trusted third parties who support our business, including:

  • Payment processors
  • Delivery carriers and logistics providers
  • Website hosting or analytics providers
  • Other service providers required to fulfil orders or improve services

We ensure all third parties comply with UK data protection standards.

7. Your Rights

Under UK data protection law, you have the following rights:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of personal data (where legally permitted)
  • Object to or restrict processing under certain conditions
  • Request portability of your data
  • Withdraw consent at any time (for marketing or non-essential processing)

To exercise any of these rights, please contact us at sikhempirechessset@gmail.com.

8. Cookies & Tracking

We use cookies and similar tracking technologies to:

  • Enable essential site functions (checkout, login, site navigation)
  • Analyse website usage to improve performance and user experience
  • Offer marketing and personalisation (only with explicit consent where required)

You can manage or disable cookies via your browser settings. For more details, see our Cookie Policy.

9. Security Measures

We take data security seriously. Data is stored and processed with industry-standard encryption and protection. We regularly review our procedures to safeguard against unauthorised access, alteration, or deletion of your personal data.

10. Children’s Privacy

Our store and services are intended for adults (18+). We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided personal data, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically to stay compliant with legal requirements or reflect changes to our practices. Changes will be posted here, and an updated “Last updated” date will be shown at the top.

12. Contact Information

If you have any questions about this Privacy Policy, your data rights, or need to make a privacy request, contact us at:

Empire Chess
Coedcae Ln, Talbot Green, Pontyclun, CF72 9EW (UK)
Email: sikhempirechessset@gmail.com